on campaigns
across projects
engagement
Eco-Schools Wales Newsletter
I’m the co-editor and designer of the Eco-Schools Wales bi-monthly newsletter, a publication created to inspire and engage young people in environmental action across schools in Wales.
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Each edition is built around a unique theme and aligns with the Eco-Schools framework, incorporating the Seven Steps and covering key sustainability topics including Biodiversity, Energy, Global Citizenship, Health, Wellbeing and Food, Litter, School Grounds, Transport, Waste Minimisation, and Water.
In this role, I lead on content direction, visual design, and overall production, ensuring each issue is both educational and engaging for schools. Over the past year, the newsletter has seen significant growth, with average readership increasing by 83.3% to reach over 1,700 readers.
Local Places for Nature
As marketing and communications lead, I oversaw the project’s branding and ensured the message reached the right audience. I supported the redesign of promotional materials, managed social media promotion, and coordinated press coverage with significant results.
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Local Places for Nature is a Welsh Government grant programme supporting communities with limited access to green spaces. It provides pre-paid packages ranging from small gardens to large-scale community orchards.
The results were significant: social media campaigns reached over 800,000 views, with 400,000 unique reach. Packages were allocated in record time, just six months, and the scheme was featured on Welsh Government websites and in local media including The Herald, Wales Online, The Western Telegraph, and The Daily Journal.
LET’S TALK: Gender, Sexual Orientation and Pronouns Course
I created the CPD-accredited LET’S TALK course to help organisations have open and confident conversations around pronouns, gender, and sexual orientation.
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The workshop was designed to educate and empower teams, building understanding of the LGBTQ+ community.
To bring it to life, I developed the full course content and promoted it across social media platforms, including Facebook, Instagram, LinkedIn, and X.
The campaign resonated widely, it became Bound’s best-selling course, engaging audiences from local authorities to businesses across Wales and England. Social media engagement increased 45%, with content views rising 78%.
Swansea Seabin
I led the marketing and comms for the project, created educational materials, social media content, and an informational video with weCREATE. The campaign was promoted through local press and social media, raising awareness of marine litter and engaging local communities.
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Keep Wales Tidy partnered with Swansea Council to trial a Seabin at Swansea Marina, a device designed to remove floating litter and improve water cleanliness. I led the marketing and communications for the project, creating educational materials, social media content, and an informational video with weCREATE. The campaign was promoted through local press and social media, raising awareness of marine litter and engaging local communities.
The project received local press coverage (Swansea Bay News), drew attention from local schools and businesses, and the video has reached 2,000 views.
Red Bags Campaign in the Vale of Glamorgan
This campaign aimed to educate residents about the red volunteer bags appearing in their communities, visible evidence of local litter collection efforts.
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I led the communications, producing social media content, press releases, and an educational video to encourage volunteering and community participation.
The campaign achieved strong engagement, with 2,000+ views on Meta, and coverage in local press (Glamorgan Star, Barry and District News).
Make Memories Not Mess
During the summer, I led the Make Memories Not Mess campaign targeting young people aged 16–25, encouraging responsible disposal of litter in outdoor spaces.
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The campaign combined social media advertising, PR, influencer content, and collaborations with local authorities. Influencer Catrin Feelings contributed a comedic post around a picnic date, creating a relatable and light-hearted message.
The campaign reached 130,000 views with a 75,000 reach, and was featured on BBC News, The Herald, South Wales Argus, and ITV News Wales at 6.
Taff Tidy: Guinness World Record
I supported Keep Wales Tidy and Kate Strong in promoting a Guinness World Record river cleanup, coordinating marketing materials and live social media updates.
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The event engaged 1,327 volunteers, officially breaking the record, and generated strong community participation and social media engagement.
Local Places for Nature
Social Media | PR | Graphic Design | Copywriting
Local Places for Nature is a Welsh Government grant programme supporting communities with limited access to green spaces. It provides pre-paid packages ranging from small gardens to large-scale community orchards.
As marketing and communications lead, I oversaw the project’s branding and ensured the message reached the right audience. I supported the redesign of promotional materials, managed social media promotion, and coordinated press coverage.
The results were significant: social media campaigns reached over 800k views, with 400k unique reach. Packages were allocated in record time, just six months, and the scheme was featured on Welsh Government websites and in local media including The Herald, Wales Online, The Western Telegraph, and The Daily Journal.